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    <loc>https://www.emily-j-zhang.com/contact</loc>
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    <lastmod>2024-11-22</lastmod>
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  <url>
    <loc>https://www.emily-j-zhang.com/about</loc>
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    <lastmod>2024-11-22</lastmod>
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      <image:title>About</image:title>
      <image:caption>I graduated from the University of California, San Diego with a B.S. in Business Psychology and a minor in Design. Although I started off my career as a designer, I quickly realized that my interests lie in research. I currently work as a UX Researcher II for the University of Pittsburgh Medical Center Health Plan. Some of my strengths lie in my knowledge of and experience with marketing, judgement and decision making, scientific research, and human development to name a few.</image:caption>
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      <image:title>About</image:title>
      <image:caption>I enjoy traveling, especially solo traveling. My first solo trip was to Japan and South Korea after graduating high school, but since then I have also been to Costa Rica and Italy. Next on my list is Iceland and Australia.</image:caption>
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  <url>
    <loc>https://www.emily-j-zhang.com/home</loc>
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    <lastmod>2024-11-22</lastmod>
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      <image:title>New Page</image:title>
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  <url>
    <loc>https://www.emily-j-zhang.com/404-error</loc>
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    <priority>0.75</priority>
    <lastmod>2021-03-27</lastmod>
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      <image:title>404 error - I couldn’t find what you were looking for!</image:title>
      <image:caption>I’ve got plenty of other content that might pique your interest though :)</image:caption>
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  <url>
    <loc>https://www.emily-j-zhang.com/work</loc>
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    <lastmod>2025-03-11</lastmod>
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  <url>
    <loc>https://www.emily-j-zhang.com/work/mma-personalization</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
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      <image:title>Work - Mobile App Personalization</image:title>
      <image:caption>Mobile App Personalization Role: Lead UX Researcher Tools: Miro, Userzoom Timeline: Sept 2024 - Dec 2024, currently ongoing The UPMC Health Plan app is a member-facing mobile app designed specifically for health insurance. Members can log in to access a variety of health insurance information, documents, and wellness resources. Currently at UPMC, there is a company-wide goal to make member experiences more personalized, which is where this project stems from.</image:caption>
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      <image:title>Work - Mobile App Personalization - Make it stand out</image:title>
      <image:caption>Analysis of follow-up studies done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/e44847be-2ab0-43b1-88f7-7a3b5ed15032/MMA+Activity-based+quant+synthesis.jpg</image:loc>
      <image:title>Work - Mobile App Personalization - Make it stand out</image:title>
      <image:caption>Analysis of large-scale quantitative studies done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/cb6a76da-d6fc-4f14-ab74-d0f27fc137fe/MMA+Activity-based+table.jpg</image:loc>
      <image:title>Work - Mobile App Personalization - Make it stand out</image:title>
      <image:caption>Master table of trigger events and notifications</image:caption>
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  <url>
    <loc>https://www.emily-j-zhang.com/work/accessibilitypersonas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/e3c67f05-3107-424e-8776-e0ac7576acdb/Final+cognitive.jpg</image:loc>
      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/d7239832-d895-4d14-a5fe-ce9e04a8fcf9/Final+Vision.jpg</image:loc>
      <image:title>Work - Accessibility Personas - Accessibility personas and interviews</image:title>
      <image:caption>Role: Teammate, transitioned to Lead Tools: Miro, Figma Timeline: Jan 2022 - April 2023 (Personal Project) UPMC is a major insurance provider in Western PA serving more than 4 million members, yet there has been little focus on making experiences accessible. As a personal side project, I worked on creating and incorporating accessibility personas into UPMC’s design system as a way to promote accessibility within the company. I started out as a teammate working on this project under another co-worker's lead, but later transitioned to leading the project.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/4561bf17-9e93-4c63-a576-57487775bf5f/Critique.png</image:loc>
      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Our workshop session in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/1842bffe-dc63-4b79-a1bb-f143336f56c7/Workshop.png</image:loc>
      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Personas during the review workshop stage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/bdc2424c-a915-48ed-a6f5-2ec2fa96b508/Final+Vision.jpg</image:loc>
      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/4ad1f05f-a3aa-4d25-990f-10d8be05cfb0/Final+Mobility.jpg</image:loc>
      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/9f69e090-c779-4a91-9906-506a87135c63/Final+Auditory.jpg</image:loc>
      <image:title>Work - Accessibility Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.emily-j-zhang.com/work/membersitehomepageandnavigationredesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/0b8759fa-cd29-40a2-90d2-7d6ce67be0e0/top+options.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/845c0659-562b-41f3-9155-9dea960913c0/MS+Home.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>New homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/d37a6ea4-e4fa-4f84-bdef-e4452715768f/DIY+home.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Overall homepage created when participants could “drag and drop” information where they wanted it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/4bb41ef7-838b-4240-9481-00a66a068f86/overall+prioritization+table.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/ab1d4585-eacf-4820-8a44-948e039545f2/impressions.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/2147fb4e-5ee1-40fa-ba10-cdf1672dccb3/grid.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Card format adopted in new designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/d0981bde-e636-49c3-a112-09c623d436b5/MS+Home.jpg</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Member Site Homepage and Navigation Redesign</image:title>
      <image:caption>Role: Lead UX Researcher Tools: Miro, UserZoom Timeline: Feb 2023 - Sept 2023 The Member Site is UPMC Health Plan’s member facing health insurance portal. Members can log in to access a variety of health insurance information, documents, and wellness resources. The last time the Member Site’s home page was worked on was over 4 years ago. Due to this long gap in UX evaluation and negative feedback from consumer insight reports, an initiative was started to redesign the entirety of the Member Site, starting with the home page and navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/1d9a5e7d-14b6-498e-b01f-1f94cb828b01/nav+options.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/e7579ae9-fc40-4972-8d18-2353ab5af838/MS+Nav+Care.jpg</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>New navigation with promotional space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/3d19e66d-0813-4979-aa3b-14e015976d76/open+card+sort+anaysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Visual relationship grouping of open card sort results in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/7f96a487-be87-46cc-bdb8-51cbc73419c4/MHOL+Nav+Insurance.jpg</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Previous navigation with secondary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/a55216d9-69a9-4960-bfe4-c047ce7d015e/interim+IA.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/d17e900b-46be-421e-b9d4-069f3988a058/home+options.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/71c4965e-5047-4c81-a90e-4256e91c3cf6/workshop.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Workshop with designers to determine new feature names</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/4035806e-0464-4c47-aba5-6e6750c0c07e/MHOL+Home.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Previous homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/93d847d7-078b-45a2-a717-c66cbc6efe3b/nav+evaluation+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Navigation evaluation analysis done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/2f3c6ff9-ad15-471c-8fa4-9526ed094cc7/MHOL+Nav.jpg</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Previous navigation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/2b759134-304c-4c07-acf2-74529be85c46/Timeline.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/2486d1ba-ee21-4a61-92f2-9b82801dbbe4/MS+Nav+Coverage%26Benefits.jpg</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>New navigation with secondary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/05ebe1b3-6cec-409e-b290-e4e7d43c3178/discovery+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Analysis of discovery survey and card sort done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/1d6598f1-ed7c-4b94-b5c9-5186b290e0c7/competitive+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Analysis of competitive research done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/ed894c76-cdf1-421d-82cb-3da351005ea0/label+testing+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Feature Label analysis done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/07ca963b-256c-4fb9-b310-7da931b5963d/home+evaluation+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Homepage evaluation analysis done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/894b9193-2ba1-4a23-952f-48687b2d2ec5/tree+test+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Tree test analysis done in Miro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/0ef352c8-27b8-41c1-9caf-1cd78ff2bfa8/MS+Home.jpg</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>New horizontal navigation menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005f0b9dfad4a364922094e/f8f65d2a-44f4-4070-9f3c-7554187c7d83/closed+card+sort+analysis.png</image:loc>
      <image:title>Work - Member Site Homepage and Navigation Redesign - Make it stand out</image:title>
      <image:caption>Closed card sort analysis done in Miro</image:caption>
    </image:image>
  </url>
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